Free tool
What Should Your Free Shipping Threshold Be?
Already have a threshold and want to check if it still meets industry benchmarks? Audit my existing threshold →
Setting a threshold without a benchmark is guesswork. Too low and you're giving away margin. Too high and shoppers don't bother trying. This calculator gives you a number based on what's working for stores in your niche — one you can adjust to fit your margins, your products, and your shipping costs.
How we calculate your suggested threshold
The suggested threshold is based on benchmarks across eCommerce stores in your niche. The ranges reflect the point where a threshold is high enough to motivate an add-on purchase — but not so high it feels out of reach. Category matters: a fashion store and a pet supply store have very different average basket sizes, and their optimal thresholds reflect that. The editable field exists because your actual shipping costs and margins should have the final say.